Apple topped the list of the world’s best-selling smartphones in the third quarter (Q3) of 2024, according to a report by a market research company. The Cupertino-based tech giant took the top three spots, headlining several models from its iPhone 15 series. Meanwhile, Samsung snagged the most spots in the list, with a Galaxy S device entering in the top 10 for the first time since 2018. The top 10 models contributed to a 19% share of the total smartphone market.
Top 10 best-selling smartphones
Based on global handset model sales from Counterpoint Research TrackerThe iPhone 15 was the world’s best-selling smartphone in the third quarter of 2024. It was closely followed by the iPhone 15 Pro Max and iPhone 15 Pro which took second and third place on the list, respectively. . In total, Apple managed to grab four places, with the iPhone 14 also joining the lineup in seventh place.
The research note suggests that users’ growing preference for premium smartphones is helping Apple close the sales gap between its standard and Pro models. This is the first time in a third quarter that Pro variants contributed to half of total iPhone sales in the third quarter, helping Apple achieve higher value device sales.
On the other hand, Samsung was the original equipment manufacturer (OEM) with the most smartphones in the list; five. Four of these devices belonged to the economical A series. However, the Samsung Galaxy S24 managed to land tenth place, becoming the first Galaxy S series device to enter the top 10 since 2018. The South Korean tech conglomerate reportedly has larger customer segments in the premium brackets. entry and mid-range prices. across geographic areas.
Apple and Samsung are expected to maintain their leadership positions with the introduction of artificial intelligence (AI) to their smartphones. iPhone models get AI features with Apple Intelligence while Samsung handsets are powered by Galaxy AI. The two tech giants were joined by a budget device – the Redmi 13C 4G – which finished ninth in the rankings. Xiaomi was the only other manufacturer that managed to achieve high sales figures, besides Apple and Samsung, in the third quarter of 2024.