Perplexity AI, the company behind the eponymous artificial intelligence (AI) search platform, announced Tuesday that it will begin experimenting with ads this week. A previous report highlighted the company’s plans to incorporate ads by the end of the year to boost revenue. The AI company claims that the ads will be delivered in a format that does not clutter or spoil the user experience of the platform. Additionally, he highlighted that all ads will be marked as sponsored to notify users when an ad is displayed.
How Perplexity plans to serve ads in search results
In a blog postThe AI-powered search engine has shared details on how it plans to implement ads on the service. Claiming that it will not replicate the SEO industry’s use of “arbitrary tactics to boost their rankings at the expense of user usefulness”, Perplexity says it will instead serve ads in a “transparent” format. » and will arouse a user’s curiosity about a brand.
How ads will appear on the Perplexity platform
Photo credit: Perplexity
Perplexity will display advertisements in the form of “sponsored follow-up questions” and “paid media” alongside an answer. The ads will include a question that dives directly into the brand’s offerings. The AI company also highlighted that if a user clicks on the sponsored question, the answer will not be written or edited by the brand, but Perplexity’s AI will be used to generate an authentic answer.
The company also revealed that Indeed, Whole Foods Market, Universal McCann and PMG were its first brand partners, and users can expect to see ads from these companies in the coming days. Although Perplexity plans to begin its ad testing this week, it will only be released to users in the United States.
Perplexity says the move to serving ads will allow it to generate revenue and share it with its publisher partners. Perplexity pays partner publishing companies to use their articles and data to generate answers to queries.
“Experience has taught us that subscriptions alone do not generate enough revenue to create a sustainable revenue sharing program. Particularly given how quickly our publisher program is growing, advertising is the best way to ensure a stable and scalable revenue stream,” Perplexity added.
